"Most of the unit owners are like you may expect - they're business people or a bit older, so the book wasn't on their radar," says Mehr.
Still, Mehr attributes the phenomenal rise more to the improving economy and Seattle's rising popularity than the book. Only six apartments remain unsold in the building. The median sales price for Escala apartments, however, have surged over 75%. James gave a private book signing to building residents, according to Mehr, and the film crew took shots of Escala's exterior (with the owners' consent) that are likely to appear in the movie.īut the greatest benefit of all has been the skyrocketing home values since the book's release.Īccording to real estate website Zillow ( Z), the median sales price for a Seattle condo has risen about 10% since 2010.
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While the "Fifty Shades" trilogy and movie have caused some headaches for Escala residents, there have also been perks.Į.L.
San Francisco Giants pitcher Tim Lincecum owned one of the "sub penthouses," but he sold it earlier this year. Escala has had as many as three Major League Baseball players as residents. A family from Oregon bought it in 2013 for $6.2 million.īut the building does have some famous people with ties to the building. The most expensive penthouse at Escala doesn't have a red room. Related: Live in a multi-million dollar homes for $2,500Įscala had to increase its security measures since the first book came out in 2011 and fans became a little too eager to get close to "the apartment." For example, there isn't a helicopter landing pad on the roof.
James heard about Escala, which was completed in 2009, and wove it into her story, although she did take a number of liberties. "I don't think they realize that this is a condominium building that residents live in and there is no red room."Į.L. "Our silly phone calls have spiked again where people want to rent the room," Mehr told CNNMoney. It's overwhelmingly women ages 19 to 50 that call Mehr's firm, begging to spend a night or two in the famous penthouse or, at least, get their photo somewhere in the building.
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